Overview
Jacob & Co. Beachfront Living by Ohana is the UAE's most ambitious branded residential development — a AED 4.7 billion master community created in collaboration between Ohana Development and Jacob & Co., the New York-based fine jewellery and haute horlogerie house. This is Jacob & Co.'s first real estate venture globally, translating the brand's signature precision and cosmopolitan luxury into architectural form along an 800-metre private shoreline in Al Jurf.
The development comprises 457 sea-view residences: 1 to 3-bedroom apartments, 3 to 7-bedroom villas, penthouses, Sky Mansions, canal-front mansions, and beachfront mansions — the broadest range of product typologies in a single UAE coastal community. Completed by Q2 2028, residents gain exclusive access to the world's first Jacob & Co. Beach Club, Residents Club, and Seafront Cigar Lounge, alongside five-star hotel-grade personalised services including housekeeping, valet parking, concierge, and dry cleaning. Al Jurf's position along the pristine Ghantoot coastline — 40 minutes from Abu Dhabi International Airport and 50 minutes from Dubai International Airport via Sheikh Maktoum Bin Rashid Road (E11) — places the development within reach of both cities while retaining the exclusivity and natural environment that make it genuinely different from urban Dubai waterfront product.
Project Details
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Property
About the Property
Jacob & Co. Beachfront Living is the clearest example in the UAE of a luxury brand extending its equity from a product category — watches and jewellery — into a residential lifestyle statement. For investors, this is significant: the Jacob & Co. name creates a globally recognisable brand anchor that supports resale pricing, rental premium, and long-term capital preservation in a way that developer-only branding cannot. Estimated annual rental yields sit at approximately 8% based on comparable branded beachfront communities in the UAE. The 70/30 payment plan and Q2 2028 handover provide a manageable entry horizon. All apartment units from AED 3,000,000 and villas from AED 2 million+ qualify for UAE Golden Visa eligibility.
Location
About the Location
Al Jurf sits along the Ghantoot coastline between Dubai and Abu Dhabi — a pristine, UNESCO-recognised natural reserve area developed by Imkan Properties. The stretch offers white sand beaches, clear water, and a natural environment that is legally protected from the dense development visible elsewhere on the UAE coastline. Al Maktoum International Airport (DWC) is approximately 40 minutes; Zayed International Airport (Abu Dhabi) is 35 minutes. Schools and healthcare within a 20–25 minute drive. The midpoint location between two global cities — rather than being purely attached to either — creates a unique value proposition for buyers from both emirates.
“Jacob & Co. Beachfront Living is where haute horlogerie precision meets an 800-metre private coastline — the most significant branded residential launch between Abu Dhabi and Dubai this decade.”- WeNest Real Estate LLC
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